Global: The integrity campaign
We have always believed in strong business ethics, and transparent governance has been central to our approach to sustainability ever since the formation of the company in 2007. In 2014, we strengthened our commitment to an ethical way of working by expressing what this means to us according to three basic principles: honesty and transparency; respect and dignity; and exemplarity – in other words, being a good role model. These principles will guide us all, wherever we work, in our day-to-day decision-making. We have also formulated them into eight practical principles to guide our actions, including ‘honour your word’, ‘respect confidentiality’ and ‘lead by example’. We are now supporting our employees to understand how these apply in their own role, and providing examples of what they would mean in practice.