When Laurent Plasman first heard about a commercial role in the steel industry nearly three decades ago, he hesitated. “I was living in Antwerp, and the job was in Charleroi,” he recalls. Beyond the distance, the region’s industrial character didn’t exactly match the career paths many of his commercial classmates were pursuing. But he decided to look at it as an opportunity and what he found was an environment unlike the ones he had worked in before - flatter, faster, more direct. “You don’t go through twenty layers before you reach responsibility,” he says. That sense of meaningful impact would define his journey from his earliest days in the steel wire business (then part of Usinor) through the acquisition by Mittal Steel and ultimately into senior commercial leadership within ArcelorMittal Europe’s Flat Products organisation.
For Laurent, two leadership skills stand out as essential: negotiation and people management. Both, he notes, are undervalued in traditional academic paths but crucial in a complex industrial organisation. “Negotiation isn’t just for sales—it’s everywhere. And managing people is about more than driving results; it’s about bringing your team with you.”