When Laurent Plasman first heard about a commercial role in the steel industry nearly three decades ago, he hesitated. “I was living in Antwerp, and the job was in Charleroi,” he recalls. Beyond the distance, the region’s industrial character didn’t exactly match the career paths many of his commercial classmates were pursuing. But he decided to look at it as an opportunity and what he found was an environment unlike the ones he had worked in before - flatter, faster, more direct. “You don’t go through twenty layers before you reach responsibility,” he says. That sense of meaningful impact would define his journey from his earliest days in the steel wire business (then part of Usinor) through the acquisition by Mittal Steel and ultimately into senior commercial leadership within ArcelorMittal Europe’s Flat Products organisation.
Laurent attributes his career growth to a simple mindset: openness to challenge. Early in his career, this meant dealing directly with plant unions, tough commercial negotiations, and real pressure. “Your office is next to the plant, and the union leader walks in saying, ‘We don’t have orders, what’s happening?’ That teaches you responsibility fast.” These moments shaped not only his resilience but also his leadership. “In some negotiations, you realise there is no good outcome. You still must take a position and stick to it. That discipline is something you only learn in real situations.”