Our approach to safety is consistent wherever we operate; the safety of our employees takes priority over everything. This is the culture that we are seeking to embed across our operations.
We have a global health and safety policy that outlines how we work and use equipment, how we identify and manage risk, how we take responsibility for our own and others’ safety, and how we learn from accidents and near misses. To ensure the quality of our management systems, our sites are certified to the international health and safety standard, OHSAS 18001.
Working closely with our unions and our contractors is also key to achieving a safe and healthy workplace. In 2008, we established the Joint Global Health and Safety Committee, the first management-union partnership of its kind in our sector.
We aim to create a culture of shared vigilance in which risks are understood and monitored, best practices are shared, and appropriate action is taken at every level. Employees are trained in relevant fatality prevention standards, ranging from working at height to isolation. Every visitor to a site is expected to follow our 10 Life Saving Golden Rules.
In addition to recording LTIs, we also track near-misses. Our ability to monitor and analyse potential severe injuries and fatalities (PSIFs) is key as it provides a deeper understanding of how near-miss incidents arise and can be avoided. Results show that sites with no fatalities proactively detect and manage twice as many PSIFs as sites with one or more. The volume of proactive PSIFs logged across the Group has increased more than five times since 2016, and more than 3,500 situations were proactively detected and addressed in 2019, a 29% increase over 2018.
We also work to improve the quality of our analysis and actions, including sharing best practices throughout the organisation. Whilst our vision is for every operation to report zero incidents, the rate of progress is not always consistent, with some plants closer to zero than others. We work to ensure those plants with consistently better results share their practices and learnings to enable others to accelerate progress. The sharing of best practice is further facilitated through our use of the workplace social networking tool Yammer.
Our leadership is held accountable for our safety performance through the Company’s remuneration policy. The policy links 10% of leadership bonuses – from managers through to the CEO – to safety KPIs in the business where he or she works, where relevant. And safety is the first topic in the appraisal process for every employee, irrespective of where they work.
Site-based health and safety committees run regular safety campaigns, which culminate in our Global Health and Safety Day. This annual event includes health and safety activities and opens with a corporate safety video and a message from the chairman and CEO. Film has been an effective storytelling tool, engaging people emotionally. Our 2018 safety video, 'We choose the safest way', has been watched by more than 230,000 people and earned a gold medal at the Cannes Corporate Media & TV Awards.